Is not difficult to see the discount diamond win customers come from the profits part of the return customers to win a brand reputation to win more customers get more profits to reward our customers with greater intensity, the formation of a super-smooth virtuous circle . In recent years, the discount is not a strange word for ordinary people, from discount supermarkets, hypermarkets Kara OK to discount diamond, and so forth. Discount marketing model is this global epidemic of a new business philosophy, but no one cares in the luxury goods sector, reason, the diamond this precious commodity, almost accompanied with the high-priced. Per carat diamond shopping malls height cluster from the style and consumer choice horizontal diversification, vertical minimum retail price starting, reduce intermediate links in circulation by the diamond, the centralized procurement of funds to achieve scale and the use of self-mode, so that the diamond, diamond jewelery the price is lower than the current market price of similar species about 50% of the category is about the ordinary mall about 20 times, allow consumers to greatly increase the purchase leeway, which is difficult to achieve in the network stores.
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