Christophe Lemaire on the Hermes (Figure)

christophe Lemaire for Hermes brand design ladies clothing series of the fourth quarter, the designers of the brand work for such a country with 176 years of history can always caused us a lot of conjecture, but who can not think of a 47-year-old christophe Lemaire favorite the book turned out to be Cheap Chic, and his appearance seems like a young boy. christophe Lemaire for Hermes brand design ladies clothing series of the fourth quarter, the designers of the brand work for such a country with 176 years of history can always caused us a lot of conjecture, but who can not think of a 47-year-old christophe Lemaire favorite the book turned out to be Cheap Chic, and his appearance seems like a young boy. Interview, he said: "Cheap Chic this book when I served as the assistant of Mr. christian Lacroix seen one of 10 years ago, I saw this book in Japan, it has many versions, most in in the late 70s of the last century, publishing, book to us on many of the key elements of the fashion classic black-and-white photos of Lauren Hutton wearing a knitted sweater, jeans and sneakers are also the book, and indeed there are many worthy of reference. " christophe Lemaire took over the post of Jean Paul Gaultier has been there for two years, Ms. clothing Hermes brand share of only 10% in sales, far smaller than the Birkin, Kelly signs shall bags, scarves and accessories, watches, jewelry, etc. sales, but twice a year, into a fashion show indeed publicity and momentum of the brand has made no small contribution.
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The day Nike shoe market capitalization evaporate 3500000000

According to Hong Kong media reports, housing leaking roof on a rainy night! Gymnastics prince Nike playing financial management techniques, by the GEM companies "devoured" wishful thinking of Nike, Inc. (2331) failed to be started, and now we are faced with poor sales of Nike brand sports products, sales declining for the first time in two years, eventually led to the fund washings, violence spilled nearly 16% of the share price yesterday, the biggest one-day decline since listing in 2004, over 35 billion market value of the 1st evaporation. Face shattered sales growth, the brokerage chorus singing the prospects for short Nike that Nike has been plunged into a brand positioning and sales crisis. Nike eventually closed down 15.9 percent to 17.88 yuan, the turnover of the 50-day average, surge nearly four-fold to 2788 million shares. Nike turnover surge at the same time, Sht also significantly increased to 94.57 million yuan, total turnover amounted to 18.4%. As for the failed acquisition of Nike The the extraordinary China (8032) also suffered the same fate, the share price plunge 20 percent to 0.315 yuan, 1.54 billion yuan market value evaporated. Extraordinary Chinese by drag plunge two percent of Nike products in the second quarter of next year after the close of the subscription data last Friday (the 17th) by the shop to promote growth as well as retailers of rising costs drag undue reliance on distributors, orders in the second quarter of next year backwards calculate the discount of 6%, for the first time in the past 2 years, triggering the fund big selling Nike. The broker generally considered sales stagnation Nike corporate governance. Goldman Sachs believes that Nike has been plunged into the brand positioning and the sale of two crises, especially Nike's position is not clear between the world-class brand, as well as local brands, Nike is not selling products through exclusive distribution channels, is another major crisis. CCB International analyst Chen Zhaochang said to the reporter, Nike second quarter of next year, orders will be poor performance, not the entire sporting goods industry, depending on the industry growth, but Nike "doing a good job", so that it is difficult to competition with other companies on the market share. Take the high road no match for foreign brands he refers Nike increases to a level close to the NIKE and Adidas product quality falls short of the two foreign brands, so the order will be very satisfactory. Goldman Sachs and JP large cut Nike's target price by 18% and 23%, from $ 28 and reduced to 25.1 yuan 23 yuan and 19.4 yuan, As for the CCBI more so Dahon most pessimistic view, the Nike target price to drop from 21.9 yuan to 30.6 percent to 15.2 yuan, the equivalent of 12 times forecast earnings next year, reiterated that "underperformed" rating (see table). Haitong International analysts Sporting Goods shares, compared to the other main mass market of Nike orders will take the high road scores significantly worse, he thinks, Nike integrated distribution channels, trigger amount of orders zero growth next year, Nike will close the part of the shop. measures affect the confidence of the distributors. Sales unsatisfactory, whether caused Nike to take care of the business of the extraordinary within the room, the analysts found it difficult to substantiate the argument. Unlike Nike Sports (2020), and other companies, Nike and exclusive distribution in the form of sales of products that distributors will not set up shop "Nike" brand, but at the same time sales of other branded products to raise the value of the product, the face of Nike rising retail cost distributors did not dare to rush into the cargo Nike product sales declining.
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Nike one hundred million U.S. dollars to drop Wade clothes "medicine" or "poison"

October 15, Nike suspended for one day, saying that he would release related to price-sensitive information, but as of press time ago, Nike official did not give the specific information relating to Signing Wade However, the dramatic news that the company has formally signed a contract with the NBA Miami Heat star . Nike Wade's contract price has become a hot topic nowadays. October 14, ESPN reporter Max Tann microblogging broke the news, signed a contract worth up to $ 100 million of the total amount, Wade will get paid $ 10 million a year, for a period of 10 years, will also get a great amount into, as well as Nike's shares. Reporter learned that the official Nike did not contract details to respond if the news is true, this contract price, whether in China or the United States claim to be a huge contract. Many users believe that Nike overbearing, this is really to be the most drastic. In fact, on October 10, Nike Wade announced the creation of a new sportswear shoes brands Wade brand, as the company promoting the core of the global basketball strategy. New core signature product line named Wade Road, Wade will wear this NBA game into their signature style characteristics, and highly artistic sense of professional basketball shoes. October 20, 21, and Wade's Road Special Edition will be the flagship store in Beijing, Shanghai, for sale online mall to the Global Offering 22. In addition, Wade Road and Wade products planned to be released in the United States in 2013. It is reported that this Wade Road basketball shoes is the highest scientific and technological content of recent years, Nike basketball shoes, whole palm carbon plate, costly. Only 60 pairs for sale on shoes, unlike ordinary commercially available version of the package is priced at 1,010 yuan. Medicine or poison Nike has aroused controversy. View Nike in gambling is taking poison. View, Nike, Inc. This is a return to sports move medicine radical Nike present predicament. Return to the sport, as soon as possible and at all costs, Nike shows a clear idea of ​​betting on a few stars. Nike Group spokesman Zhang Yan, director of public affairs and news also gives an affirmative. He believes that this is the return to the mainstream movement, this road is absolutely correct. Industrial Co., Ltd. of Fujian Nike Brand Center Director Li Hongliang microblogging, Nike signed Wade amount and time may not be accurate, but, after all, is to do the right thing and should be applauded. Nike dare one thirties, and injuries players out such a high price in endorsement fees, aside vision and calculating how light enough to make people marvel at their courage. Users ancient Tsukioka, Nike is likely to follow the example of Nike, with a sufficient Yade Zhu field of players to create an image of the Air Jordan brand. NBA star pull in the industry in China is not going to work. Garment enterprises in China Brand Director Mr. Cheng said in an interview with the "International Finance. In his opinion, Nike's move is not suitable for the current market. He explained that, the Starchaser use of opinion leaders influence opinion leaders, but this is up to the brand catalyst rather than kernel, because the public never opinion leaders, only the Chinese opinion leaders in the international arena, the Chinese brand may become opinion leaders , or is always public. This let a country girl with non wear an international brand Versace, people will not think you are international, and only allow a small part of the rural leaders feel good. Only such rural international, reuse Versace in order to speed up the internationalization.

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Nike advertising the film show is a real objective world of sports

Nike expand the market first breakthrough in the youth market, consumers in this market there are some common characteristics: love sports, revered heroes, Starchaser strong sense of hope to the people seriously, thinking, active, imaginative and full of dreams. This feature for young consumers, Nike succession with some famous sports star loved by others contract, such as Michael Jordan, Charles Barkley, Andre Agassi, Cantona, etc., they become Nike advertising the film brilliant communication "protagonist" . Commercials "who killed the rabbit Jordan", Michael. Of Jordan (Jordan) and another favorite cartoon role Baggs Benny (rabbit Jordan) have appeared in the film. The lens of advertising began to cave Benny is sound asleep, and suddenly the ground Upload to strong vibration, Benny wake, he climbed out of the hole and saw the original four guys playing basketball, Benny complained a few years late, but by those who attack, they Benny shuffled around like a ball in the air and throwing to Benny shouted: "This is my enemy!" At this time, Michael Jordan appeared to come his cartoon friend Rabbit Jordan a basketball battle begins ... on the screen of the TV commercials, almost no "shadow" of the Nike product, products, the statement "selling point" is not like other advertising aired just by Michael Jordan and rabbits notable current interpretation of a game or a story. In addition, in the 1990s, Nike designed specifically to promote a computer game, the participants in the game, along with world number one Michael Jordan play basketball. Nike has mastered the teenage aversion to preaching, independent sense of enhanced features, give full play to cater to their imagination and self-awareness, from the "Jordan" realized, "I love sports, from wearing Nike shoes, Jordan Lenovo to wearing Nike shoes ... in a series of consumer self-image contrast, Nike communicate to their target market, they naturally formed, of Nike goods spleen image depicting deeply rooted in the hearts of customers. Nike advertising agency W & K's program director Chris Riley contrast after Nike and Reebok ads, commented: "You Nike and Reebok ads showed 14-15 year-old kids to see, they would certainly say : 'Reebok another idea hit me, they use sports and health to sell advertising.'; but they are talking about the Nike ad is very different: 'You see, Nike those guys in squandering money.! true could not understand how they manage their own advertising expenses. 'This means that they understand us, know that Nike can use traditional marketing-oriented advertising is no doubt, Nike company to achieve the purpose of a series of ads for the youth market, by sterile juvenile customer recognition, and it is they are the most authoritative referee of this market battle, many people believe that Nike advertising communication technique is the "star offensive" ads with different pictures, plot, but it is not not the case, played a fundamental role communication in the form but the content, and consumers in the advertising heart to heart dialogue! Nike advertising communication has thus been excellent effect to allow consumers to generate a strong response from Nike consumer groups for sports fans, the communication content pains in the audio-visual mass transfer this information: Nike and just like you "experts" of the sports world, we all know what happened in the sports community. Nike ad film The show is a real objective world of sports.

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Nike fourth quarter net profit growth of 14% over the same period last year

Beijing early morning of June 28, the world's largest sporting goods manufacturer Nike (NKE) today released fourth quarter earnings. The report shows that Nike fourth quarter net profit growth of 14% over the same period last year, exceeding Wall Street analysts' expectations, mainly due to growth in sales of the company in the North American market. Affected, Nike shares rose more than 4% in after-hours trading. In the quarter ended May 31, Nike net profit of $ 594 million and earnings per share of $ 1.24, this performance better than last year, and exceeded analysts had expected. Nike net profit of about $ 522 million in the fourth quarter of the last fiscal year, earnings per share of $ 1.06. Bloomberg survey shows surveyed Nike fourth quarter, 15 analysts on average expected earnings per share of $ 1.17. Nike fourth-quarter revenue of $ 5.77 billion, an increase of 14% from $ 5.08 billion in the same period last year, exceeding analysts had expected. Bloomberg survey shows that the average estimate of 13 analysts surveyed Nike fourth-quarter total revenues of $ 5.54 billion. Nike on the North American market in the fourth quarter sales of $ 2.1 billion, an increase of 22% over the same period last year. Nike fourth quarter gross margin by 3.1 percentage points quarter-on-quarter decline, in March this year, Nike fourth quarter gross margin is expected to decline at least 3 percentage points. Not included in the impact of exchange rate movements, the Nike brand from June to November, orders increased by 12% over the same period last year, exceeding analysts had expected. Bloomberg survey shows that the order will be in this stage of the Nike brand, analysts on average expected growth of 9.4%. Facing the sake of the unfavorable factors of cotton (24,385, -900.00, -3.56%), labor and transportation costs rise, Nike CEO Mark - Parker (Mark Parker) has raised the prices of certain products, and announced a further increase in the price plan next year. In regular trading on the New York Stock Exchange (NYSE) day, Nike shares rose $ 0.44, to close at $ 81.62, or 0.54%. Affected by the earnings report, Nike shares rose $ 3.49 in the subsequent hours trading to $ 85.11, or 4.28%. This year, Nike shares fell 5% yesterday. Nike shares fell in March this year, had the highest level of the highest in the past two years, due to rising costs led to gross margin frustrated sake, less than analysts expected for the first time since the company's net profit in 19 quarters.
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Chinese sports brand impact of the international line dream never stop

Sports globalized Chinese enterprises even if the market in the local, but also product development and business management must be toward the international This is the only way to Quanzhou. Birthplace of Chinese shoes and apparel industry. Witnessed too many service enterprises from the first family small workshop to now famous big corporations. Nike, Nike, Nike, and 361 of these well-known national from Quanzhou to the country. However, in the process of internationalization of the ever-accelerating today the face of international first-tier rival Nike, resistance Keda Si Chinese local enterprises are also pondering how to advance world. Burst into the ranks of the international line? Chinese sports impact international line The dream has never stop. Nike, for example in 2003. Nike to do so to become CBA strategic partners. Lock Basketball strategic marketing. 2005 Nike unveiled the NBA and signed Houston Rockets star Shane Battier as a spokesperson. Become the first to enter the NBA, the Chinese sports. Nike forge official partnership with the NBA in 2007. Nike successfully signed Miami and two global flagship store opened in Hollywood. Recent years. Internationalization strategy process accelerated. Has established more than 200 sales outlets in the world. Has registered more than 160 countries and regions in the United States and other. The Nike CEO Xu Zhihua declared 2015 Nike's overseas sales account for 50% of total sales will be on an equal footing with domestic sales. In Xu Zhihua company adhere to China's second and third tier important. Been trying to open up the path of internationalization and, in turn, promote sales in China by enhancing international influence. Xu Zhihua PK out like enterprise development to a certain stage must be out of the Quanzhou to the country road of internationalization is also the only way for the movement. Otherwise there will be competitors. The key Road Sports Consulting Co., Ltd. CEO Zhang also held the same view. He told this reporter that sports globalization even if Chinese enterprises in the local product development and business management must also towards the international this is the only way. Consumer acceptance is the impact of the global information movement must be viewed with a global perspective. However, enterprises must first rooted in local Chinese local potential and space large enough to support the growth of Chinese enterprises. With the continuous development of Chinese sports enhanced and the degree of internationalization of China's soft power is enhanced. Enterprises will gradually into the international. The international line Chinese clothing finalists also need to always advisable Looking at the amount of mind and a more determined pace.
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China Nike shoe should the World Cup after meditation what?

July 15 News South Africa was launched down the curtain a few happy tears. In full swing on the Chinese elements are not uncommon. Wawazula, football celebrate mascot Zha Kumi team competition shoes and apparel and so on can be described as out of the limelight. It is undoubtedly a showcase in China. All know. China Sporting Goods producing countries, only end in behalf of the resistance of Keda Si, the Nike so well-known foundry parts. China since the early for scraping business opportunities., Only to catch a late set dare to ask these way out of the small and medium-sized manufacturing enterprises where? Our see in China karma Bo in the value chain to the development of both ends of the smile curve in recent years. (ie: always at the low end of the manufacturing and processing aspects of product development, after-sales service in the high-end of the value chain curve). However, at this stage of China's small and medium businesses. Might not realistic in this long process. Might have let half of the businesses closed ending. In China industry from manufacturing to China to create author summarized the points raised by the insiders generally as follows: the first product must have support when we talk about the transition and upgrade from manufacturing to create. Mainly refers to the building. Founded a business based on the identity of customers purchasing products also tend to clearly understand that identifies the building is particularly important for shoes and apparel industries. In the world made in China R & D shoes and apparel industry has been groping your way out sub growing innovation on the international competitiveness of areas of comparative advantage, but even in China R & D products out of the country are still being marked with the stigma of the discount. Second. Products must have can be personalized with the shoe industry capacity expansion and increased competition. Chinese Xiefu gradually toward the era of little profit. International line with Nike and resistance Keda Si monopoly on the front line of China's high-margin domestic facing war and international grab the fate of the high-end. A rising star in many Jinjiang sports goods industry, such as Nike in this pattern. Proposed with personalized product breakthrough. Third product must be innovative multinational giants such as Nike, resistance Keda Si fancy some of our industry by virtue of its labor costs, industrial policy advantages for rapid development. Started to increase efforts to invest and set up factories in the region, so some of the generation of Workers came into being. The foundry often just making a small profit. The the OEM final analysis for the long-term development and adverse. Kind of killing the goose that lays the golden eggs ignorance. Plus in recent years, rising production costs such as labor, land, and appreciation of our footwear products are no longer simply a price advantage. In this context many means should be more scientific and technological innovation, improve efficiency, reduce energy consumption and improve the core value. Accelerate the pace of industrial restructuring and upgrading in China on the world stage swagger. Everywhere the figure of Chinese-made products in South Africa but in China are still just a walk-on in the arena. Supporting role. Manufacturing from China to create change. This is a big challenge for many companies in China. Many of our traditional made a great leap forward.
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