Chinese sports brand impact of the international line dream never stop

Sports globalized Chinese enterprises even if the market in the local, but also product development and business management must be toward the international This is the only way to Quanzhou. Birthplace of Chinese shoes and apparel industry. Witnessed too many service enterprises from the first family small workshop to now famous big corporations. Nike, Nike, Nike, and 361 of these well-known national from Quanzhou to the country. However, in the process of internationalization of the ever-accelerating today the face of international first-tier rival Nike, resistance Keda Si Chinese local enterprises are also pondering how to advance world. Burst into the ranks of the international line? Chinese sports impact international line The dream has never stop. Nike, for example in 2003. Nike to do so to become CBA strategic partners. Lock Basketball strategic marketing. 2005 Nike unveiled the NBA and signed Houston Rockets star Shane Battier as a spokesperson. Become the first to enter the NBA, the Chinese sports. Nike forge official partnership with the NBA in 2007. Nike successfully signed Miami and two global flagship store opened in Hollywood. Recent years. Internationalization strategy process accelerated. Has established more than 200 sales outlets in the world. Has registered more than 160 countries and regions in the United States and other. The Nike CEO Xu Zhihua declared 2015 Nike's overseas sales account for 50% of total sales will be on an equal footing with domestic sales. In Xu Zhihua company adhere to China's second and third tier important. Been trying to open up the path of internationalization and, in turn, promote sales in China by enhancing international influence. Xu Zhihua PK out like enterprise development to a certain stage must be out of the Quanzhou to the country road of internationalization is also the only way for the movement. Otherwise there will be competitors. The key Road Sports Consulting Co., Ltd. CEO Zhang also held the same view. He told this reporter that sports globalization even if Chinese enterprises in the local product development and business management must also towards the international this is the only way. Consumer acceptance is the impact of the global information movement must be viewed with a global perspective. However, enterprises must first rooted in local Chinese local potential and space large enough to support the growth of Chinese enterprises. With the continuous development of Chinese sports enhanced and the degree of internationalization of China's soft power is enhanced. Enterprises will gradually into the international. The international line Chinese clothing finalists also need to always advisable Looking at the amount of mind and a more determined pace.
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