The day Nike shoe market capitalization evaporate 3500000000

According to Hong Kong media reports, housing leaking roof on a rainy night! Gymnastics prince Nike playing financial management techniques, by the GEM companies "devoured" wishful thinking of Nike, Inc. (2331) failed to be started, and now we are faced with poor sales of Nike brand sports products, sales declining for the first time in two years, eventually led to the fund washings, violence spilled nearly 16% of the share price yesterday, the biggest one-day decline since listing in 2004, over 35 billion market value of the 1st evaporation. Face shattered sales growth, the brokerage chorus singing the prospects for short Nike that Nike has been plunged into a brand positioning and sales crisis. Nike eventually closed down 15.9 percent to 17.88 yuan, the turnover of the 50-day average, surge nearly four-fold to 2788 million shares. Nike turnover surge at the same time, Sht also significantly increased to 94.57 million yuan, total turnover amounted to 18.4%. As for the failed acquisition of Nike The the extraordinary China (8032) also suffered the same fate, the share price plunge 20 percent to 0.315 yuan, 1.54 billion yuan market value evaporated. Extraordinary Chinese by drag plunge two percent of Nike products in the second quarter of next year after the close of the subscription data last Friday (the 17th) by the shop to promote growth as well as retailers of rising costs drag undue reliance on distributors, orders in the second quarter of next year backwards calculate the discount of 6%, for the first time in the past 2 years, triggering the fund big selling Nike. The broker generally considered sales stagnation Nike corporate governance. Goldman Sachs believes that Nike has been plunged into the brand positioning and the sale of two crises, especially Nike's position is not clear between the world-class brand, as well as local brands, Nike is not selling products through exclusive distribution channels, is another major crisis. CCB International analyst Chen Zhaochang said to the reporter, Nike second quarter of next year, orders will be poor performance, not the entire sporting goods industry, depending on the industry growth, but Nike "doing a good job", so that it is difficult to competition with other companies on the market share. Take the high road no match for foreign brands he refers Nike increases to a level close to the NIKE and Adidas product quality falls short of the two foreign brands, so the order will be very satisfactory. Goldman Sachs and JP large cut Nike's target price by 18% and 23%, from $ 28 and reduced to 25.1 yuan 23 yuan and 19.4 yuan, As for the CCBI more so Dahon most pessimistic view, the Nike target price to drop from 21.9 yuan to 30.6 percent to 15.2 yuan, the equivalent of 12 times forecast earnings next year, reiterated that "underperformed" rating (see table). Haitong International analysts Sporting Goods shares, compared to the other main mass market of Nike orders will take the high road scores significantly worse, he thinks, Nike integrated distribution channels, trigger amount of orders zero growth next year, Nike will close the part of the shop. measures affect the confidence of the distributors. Sales unsatisfactory, whether caused Nike to take care of the business of the extraordinary within the room, the analysts found it difficult to substantiate the argument. Unlike Nike Sports (2020), and other companies, Nike and exclusive distribution in the form of sales of products that distributors will not set up shop "Nike" brand, but at the same time sales of other branded products to raise the value of the product, the face of Nike rising retail cost distributors did not dare to rush into the cargo Nike product sales declining.
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