Nike one hundred million U.S. dollars to drop Wade clothes "medicine" or "poison"

October 15, Nike suspended for one day, saying that he would release related to price-sensitive information, but as of press time ago, Nike official did not give the specific information relating to Signing Wade However, the dramatic news that the company has formally signed a contract with the NBA Miami Heat star . Nike Wade's contract price has become a hot topic nowadays. October 14, ESPN reporter Max Tann microblogging broke the news, signed a contract worth up to $ 100 million of the total amount, Wade will get paid $ 10 million a year, for a period of 10 years, will also get a great amount into, as well as Nike's shares. Reporter learned that the official Nike did not contract details to respond if the news is true, this contract price, whether in China or the United States claim to be a huge contract. Many users believe that Nike overbearing, this is really to be the most drastic. In fact, on October 10, Nike Wade announced the creation of a new sportswear shoes brands Wade brand, as the company promoting the core of the global basketball strategy. New core signature product line named Wade Road, Wade will wear this NBA game into their signature style characteristics, and highly artistic sense of professional basketball shoes. October 20, 21, and Wade's Road Special Edition will be the flagship store in Beijing, Shanghai, for sale online mall to the Global Offering 22. In addition, Wade Road and Wade products planned to be released in the United States in 2013. It is reported that this Wade Road basketball shoes is the highest scientific and technological content of recent years, Nike basketball shoes, whole palm carbon plate, costly. Only 60 pairs for sale on shoes, unlike ordinary commercially available version of the package is priced at 1,010 yuan. Medicine or poison Nike has aroused controversy. View Nike in gambling is taking poison. View, Nike, Inc. This is a return to sports move medicine radical Nike present predicament. Return to the sport, as soon as possible and at all costs, Nike shows a clear idea of ​​betting on a few stars. Nike Group spokesman Zhang Yan, director of public affairs and news also gives an affirmative. He believes that this is the return to the mainstream movement, this road is absolutely correct. Industrial Co., Ltd. of Fujian Nike Brand Center Director Li Hongliang microblogging, Nike signed Wade amount and time may not be accurate, but, after all, is to do the right thing and should be applauded. Nike dare one thirties, and injuries players out such a high price in endorsement fees, aside vision and calculating how light enough to make people marvel at their courage. Users ancient Tsukioka, Nike is likely to follow the example of Nike, with a sufficient Yade Zhu field of players to create an image of the Air Jordan brand. NBA star pull in the industry in China is not going to work. Garment enterprises in China Brand Director Mr. Cheng said in an interview with the "International Finance. In his opinion, Nike's move is not suitable for the current market. He explained that, the Starchaser use of opinion leaders influence opinion leaders, but this is up to the brand catalyst rather than kernel, because the public never opinion leaders, only the Chinese opinion leaders in the international arena, the Chinese brand may become opinion leaders , or is always public. This let a country girl with non wear an international brand Versace, people will not think you are international, and only allow a small part of the rural leaders feel good. Only such rural international, reuse Versace in order to speed up the internationalization.

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