Nike advertising the film show is a real objective world of sports

Nike expand the market first breakthrough in the youth market, consumers in this market there are some common characteristics: love sports, revered heroes, Starchaser strong sense of hope to the people seriously, thinking, active, imaginative and full of dreams. This feature for young consumers, Nike succession with some famous sports star loved by others contract, such as Michael Jordan, Charles Barkley, Andre Agassi, Cantona, etc., they become Nike advertising the film brilliant communication "protagonist" . Commercials "who killed the rabbit Jordan", Michael. Of Jordan (Jordan) and another favorite cartoon role Baggs Benny (rabbit Jordan) have appeared in the film. The lens of advertising began to cave Benny is sound asleep, and suddenly the ground Upload to strong vibration, Benny wake, he climbed out of the hole and saw the original four guys playing basketball, Benny complained a few years late, but by those who attack, they Benny shuffled around like a ball in the air and throwing to Benny shouted: "This is my enemy!" At this time, Michael Jordan appeared to come his cartoon friend Rabbit Jordan a basketball battle begins ... on the screen of the TV commercials, almost no "shadow" of the Nike product, products, the statement "selling point" is not like other advertising aired just by Michael Jordan and rabbits notable current interpretation of a game or a story. In addition, in the 1990s, Nike designed specifically to promote a computer game, the participants in the game, along with world number one Michael Jordan play basketball. Nike has mastered the teenage aversion to preaching, independent sense of enhanced features, give full play to cater to their imagination and self-awareness, from the "Jordan" realized, "I love sports, from wearing Nike shoes, Jordan Lenovo to wearing Nike shoes ... in a series of consumer self-image contrast, Nike communicate to their target market, they naturally formed, of Nike goods spleen image depicting deeply rooted in the hearts of customers. Nike advertising agency W & K's program director Chris Riley contrast after Nike and Reebok ads, commented: "You Nike and Reebok ads showed 14-15 year-old kids to see, they would certainly say : 'Reebok another idea hit me, they use sports and health to sell advertising.'; but they are talking about the Nike ad is very different: 'You see, Nike those guys in squandering money.! true could not understand how they manage their own advertising expenses. 'This means that they understand us, know that Nike can use traditional marketing-oriented advertising is no doubt, Nike company to achieve the purpose of a series of ads for the youth market, by sterile juvenile customer recognition, and it is they are the most authoritative referee of this market battle, many people believe that Nike advertising communication technique is the "star offensive" ads with different pictures, plot, but it is not not the case, played a fundamental role communication in the form but the content, and consumers in the advertising heart to heart dialogue! Nike advertising communication has thus been excellent effect to allow consumers to generate a strong response from Nike consumer groups for sports fans, the communication content pains in the audio-visual mass transfer this information: Nike and just like you "experts" of the sports world, we all know what happened in the sports community. Nike ad film The show is a real objective world of sports.

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